3 Ways
Yoga
Benefits
They inspired us with the Science of Feel; we showed it in action
Lululemon partnered with bmp creative to produce a mini docu-series highlighting how their yoga gear benefits real-life users. As champions of innovation, our team was thrilled to collaborate and showcase a brand that’s always leveling up.
This campaign was all about our approach – to make the Lululemon brand feel ambitious and accessible at the same time. We shot each ambassador’s unique day-to-day, and found a collective narrative around their yoga practice.
CREDITS