Views
Impressions
Our love of internet videos steered the ship as we created a treasure trove of social content to promote the Netflix pirate series One Piece. Viewers responded, resulting in the most-viewed series campaign across Netflix’s social platforms.
Netflix challenged us and we delivered
36 Hero Videos
73 Cutdowns
72+ Minutes of content
Custom Graphics
Catching the media’s attention
2.8M Views
1.7M Views
1.4M Views
“The audience data is the cherry on top of a successful campaign that spanned the globe, prompting the series to go organically viral on social media (there have been more than 4B search impressions for #onepiecenetflix on TikTok alone).”
"One Piece is a great example of Netflix's variety, reach, recommendations and fandom at play. Based on the best-selling manga series, our live action adaptation generated stellar reviews, loud conversation on social media, in particular TikTok, and a huge watching,"
Reason for our success
Applying a data-informed, platform-specific strategy to a bounty of footage captured with One Piece’s star talent, we created individual edits tailored for YouTube, YouTube Shorts, TikTok, and Reels.
Hero: 16x9 video
Cutdowns: 9x16 videos created for Tik Tok and Instagram
Leveraging an assortment of custom graphics and motion graphics
Developing tools like MOGRTS to maximize production and increase our workflow’s efficiency.
A dynamic leader board MOGRT that the editors use in premiere to change the order of the racers without having to do it manually.
MOGRT that the editors use in premiere to select cards in the Who Dis? challenge, that would automatically trigger an animation for selected items only.
Account Lead
Ashley Miyawaki
Madeline Mindling
Post Lead
Jesse Johnson
S. Molly Dominick
Writer
Mary Kate Hagerty
Editor
Bobby Miller, Nick Harris, David Ward, Erik Hinrichsen, Michael Green
Designer
Dustin Tuliao
CREDITS
