Lumiere
A new interactive AI tool called for a groundbreaking campaign, and we answered.
When the brains at Latitude wanted to collaborate on the marketing launch for their new SaaS audience-learning tool Lumiere, we knew the project would be a labor of love. That’s why bmp creative got in the driver’s seat, taking on every step of production to deliver a top-notch collection of demonstrational videos.
Creative
Using storytelling skills to communicate the awesome powers of Latitude’s SaaS
To entertain audiences while highlighting the groundbreaking functionality of Lumiere, we pulled visual and narrative inspiration from popular films and series to storyboard a bespoke mini drama through which we could demonstrate the powers of the AI-driven SaaS.
Production
Focused creative direction and a detail-oriented crew get the shots that make the spot
With the shared goal of making the SaaS the star of the show – and a solid production plan developed before stepping onto set – our team captured Lumiere in the best light and saved valuable time in post-production. Plus, we had a blast during shoot day.
Post
Bringing it all together, then making it better
Deploying visual effects and sound effects in just the right measures, our post team polished raw footage into a sparkling showcase of Latitude’s stellar SaaS.
CREDITS
Narrator
Bridget Murray
Talent
Witness/Haley- Reilly Baker
Lawyer/Archibald - Myron Donley
Judge Jenkins - Gloria Tsai
Executive Producer
Anthony Deptula
Producer
Ryan Larkin
Line Producer
Madison Hollan
Director
Jocelyn Cooper
AD
Cody Boesen
DP
Sophie Bruza
Editor
Brian Levin
PD
Becca Hernandez